Time is Money

Setting your price of services takes into account numerous factors. One of the most important is time. The old expression "time is money" rings true today. Abraham Lincoln (a lawyer) is quoted as saying "A lawyers' stock in-trade is his time". This applies to massage as well. A lawyer bills by the hour and the services provided, experience, etc. very much like a massage therapist.

There are only so many hours in a day, week, month, or year. There are real limits as to what you can expect. Calculate the annual income you hope to achieve and divide it by the number of hours you can provide massage services. You're never going to make your goals if you don't take a good look at the amount of time, or inventory, that you have. Set your prices with this in mind.