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Massage Therapy Advertising

Although you can get a lot of new clients through referrals and recommendation, you may need to reach out to people you don't meet through printed advertising. Check out how our readers use advertising to attract new clients.

massage therapy marketing your business

“Coming up with a good massage therapy advertising strategy takes more than just putting an ad in the newspaper.”
(about me)


The advantages of print advertising is that you can reach a vast audience of potential clients. The disadvantage is that you also reach people you don't want as clients. When you advertise, you likely will get at least an occasional client that is requesting sexually oriented services from you. Every legitimate massage therapists finds this to be incredibly draining, degrading and infuriating. However, it is unavoidable and you should be prepared to send these people away (it is also a good idea to have a separate work telephone number with caller id and caller blocking).

Flyer and Business Cards

It's is most effective to use flyers and business cards after you have made initial person-to-person contact. This helps give a more detailed explanation of what your work is and can help serve as a reminder about you and the services you offer. Unfortunately, most therapists who leave flyers for the general public or who post business cards in places like supermarkets and health food stores find that their return is poor.

You may find that your business cards are generally falling into the hands of other therapists who see your card when they post theirs; they may even remove yours. Try offering a charity tie-in or discount massages to new clients. You won't make much money directly from these massages, but you might generated repeat full-paying customers. And if you are just starting out you will get a lot of practical experience in a very short period of time.

What about Direct Mail?

Direct mail is comprised of things such as coupons and other ads we all see in the mail, which are often promotions for local business. Some massage therapists have used these quite effectively to attract business. These types of mailings generally go in batches of 10,000 at a time. It usually costs you a few hundred dollars to include your ad or coupon in the mailing. Although this may seem like a lot of money, remember that one weekly client will generate significantly more revenue in just a few months.

massage therapy advertisingThis massage therapy advertising technique is especially useful when you open a new office in a community that is not yet familiar with you. You can also use it at holidays to advertise gift certificates and promotions.

If you're interested in getting in contact with direct-mail companies, you can look in the mailings for their phone numbers and addresses. You can also find business-to-business Yellow Pages either online or in the phone book; look to see if there is a direct mailing company for your area. The direct mail company can help you design your campaign.

Don't Forget the Yellow Pages


Most massage therapists who have Yellow Pages advertisement listings have said that the listing was well worth the money, based upon the business it gave them. However, they also agreed that the calls they got because of the listing were often poor and were in fact people looking for massage parlor or sexual services. Because of this, a significant amount of time and energy will be used in simply fending off these types of calls.

You should note that the name you choose for your Yellow Pages listing does not have to be the same as the one that's on your business cards or bank account. Use a name that starts with the letter 'A'. Since phone books are sorted alphabetically by category, your listing will appear near the top.

Yellow Pages ads don't come cheap. A simple basic listing with just name and telephone number costs you around $25 per month, while a block ad with some basic information is around $60 for a month. Larger ads cost much more. Depending on your budget, you can choose which you prefer. However, large black ads are generally more economical for a group practice than for an individual.

massage advertisingIf you want to get into the Yellow Pages, you need to do some planning first. In many areas, the deadline for new orders occurs in the first few months of the year, while new books are distributed in July. So be sure to not miss the deadline and have other massage therapy advertising plans in place while you wait for the new books to be printed.

Newspaper Advertising

You might want to try placing an advertisement in your local newspaper and seeing how it serves you. Although many successful massage therapists have never advertised in newspapers and don't plan to, others find it very effective way to both build and maintain their practices. Here are some tips to help make your newspaper advertising most effective, should you choose to do it.

Classified Ads and Display Ads

Step 4 Index
 

There are two types of massage therapy ads available in newspapers. They are display ads or business classified ads. Display ads, also known as block ads, appear in the body of the newspaper, along with the news and features articles. Therefore, they are seen by more readers than business classified ads are. Display ads are also larger and are much more expensive than business classified ads are. They make sense in small circulation newspapers, when you're trying to break into a new market. In larger newspapers, though, massage therapy ads usually run in the business classified ads section.

Business classified ads run in a separate section of the classifieds that is specifically catering to business services like carpentry, plumbing and trade services. These ads are a lot cheaper than display ads, but they still cost a lot more than a normal classified ad does. When you place a business classified ad, the response is generally much more immediate. If your ad response is going to be adequate, you should know within the first few days of placing it. When you first place your ad, specify a short run it first. That way, if response does not meet your expectations, you can try a different newspaper without spending a lot of money needlessly.

Types of Newspapers

As you begin your advertising campaign, you'll have many types of newspapers to choose from. Each type can benefit you a different way, depending on your marketing goals. The types of marketing newspapers include: general circulation daily, special interest newspapers (which usually run weekly or monthly), and local or regional papers that usually run weekly.

Look for special interest newspapers for groups in your area. They can be good sources of potential new clientele. They include but are not limited to New age or holistically oriented newspapers, Religious-based or community-oriented newspapers, corporate newsletters, and institutions like retirement communities, hospitals and nursing homes.

How do you Advertise your Massage Business?

When we are just starting out there isn't much in the budget for advertising. So how do you maximize your advertising? Share your best tips below.

Enter a Title for your Submission (i.e. Coupon in Direct Mail)

Massage Advertising Tips

See what other massage therapists are doing to attract new clients. You can read each tip, rate them and submit your own comments.

checking which advertising works 
I have been in business for nearly 5 years and when I started and whenever I move into a new area I use up to 5 different phone numbers - one for each …

Effective Massage Advertising 
When you first get out into the business, it is a real temptation to blow all your seed money on advertising. DON'T DO IT! It rarely works, and when it …

Newspaper Massage Ads 
I have found that small local newspaper ads bring the greatest amount of new business for your dollar. Massage With Richard Superb Outcall Massage …

Using Promotional Flyers 
When you first start your business advertising may seem hard. It is really not that hard. Massage therapy is pretty much a self-selling business. However, …

Finding the right medium 
I tried advertising in the local paper and sending out brochures. But that did not get me as many clients as advertising on the local radio station did. …

Massage Gift Certificates 
In order to advertise my business, I donate gift certificates to any local raffles. Generally, the product sells itself, but it can be difficult to get …

Free Massage Advertising!! 
There is a lot of free advertising on the Internet that gets your name out their. Then talk to Chiropractors in your area and see if they have massage …

Busness Cards in your local hotels Not rated yet
I actually live in a college town so there are lots of people who come in from out of town for local events many which are sporting events. I stopped …

Website Advertising Not rated yet
I was surprised to see you did not mention the advantages of advertising online. I have practiced for over 10 years and have found that the internet provides …

Advertising made easy Not rated yet
At first it seems hard to find the right kind of promotion for your new company. My background comes from a now sank career in mortgage lending. But during …

Double Your Business Cards Not rated yet
Most people hand out one business card to a potential customer or friend. When you actually meet someone, smile and hand them TWO business cards. The most …

Word of Mouth Works Not rated yet
If you really have a great service, you will certainly gain more customers through word of mouth. I started with just a few customers but because of …

Target the Local Gym Not rated yet
When it comes to advertising your massage business, the best way is to advertise through local gyms or sports therapists. People that go to the gym and …

Word of Mouth advertising Not rated yet
To begin with, I put flyers in places where they would be seen by many people, such as the local hair salon. I thought that would be a good start. Next, …

Advertise to local Schools Not rated yet
Apart from advertising in the local paper, I have gained a few clients by advertising in schools. Since teaching is a stressful job, I chose teachers as …

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