- Popular Pages -

School Reviews

Business Plan

Massage Salaries

Sample Resumes

Massage Marketing Tools: Developing Loyal Clients

It is your repeat business, or client retention, that will be the major factor in whether your business succeeds or fails. You should consider each massage as an interview for your next massage. Here are some massage marketing tools to help you convert that new client into a loyal client. And check out the great tips for building loyal clients from our readers.

“It's hard work getting clients. But it is a lot easier to turn a new client into a happy repeat client. And turns out those are the most profitable clients to have.” (about me)

Share your Knowledge

Many clients think of massage simply as a luxury. After they receive a massage, though, you need to help them understand just how healthy a massage really is. This will help them understand that regular massage is a benefit to them, so that they become regular clients. Remember that you are an educator as much as a bodyworker. Like a doctor, you need to educate your clients as well as treat them.

Schedule the Next Appointment

Create a treatment plan tailored to each specific client and emphasize the importance of his or her continued commitment to treatment. It’s also best to ask each client to make the next appointment before he or she leaves your office after the previous one. After the client has just undergone a treatment, he or she is most likely very relaxed and amenable to making another appointment. This is much better than relying on callbacks or other future contact to try and reestablish a rapport and make another appointment.

Although many massage therapists are uncomfortable doing these things, it comprises a part of your business that is very important. Remember that you don't have to be pushy, instead you can communicate honestly with clients to maintain their treatment, in their best interests. If you educate clients on the benefits they receive, you should have no trouble getting them to come back.

Don't Be a Stranger

It's good practice to call a new client a day or two after the first massage to ask how he or she feels. This is especially appropriate if clients have come in to receive treatment for a specific condition they may suffer from. But additional contact with regular clients helps put you in their mind.

You can stay in touch with clients by sending newsletters about your business or massage in general, sending coupons or special offers, holiday cards or birthday wishes, and don't forget sending thank you notes to regular clients for their business.

Converting the Client

The first session with a client is absolutely critical. Obviously, you need to provide a great service and meet the needs of the client. But even with that being done, there is no guarantee that the client will come back. Here are some massage marketing tools to increase the odds in your favor:

Try sending a "welcome" card after a client has had a first session offering $5 off on the next session. This lets clients know you value their patronage and encourages them to make another appointment. You can give out promotional items with your name on them like refrigerator magnets, note cards or dozens of other promotional products. You can even give bottles of wine with custom labels printed on them promoting your business and thanking your clients. Whichever type of item you choose, clients will see your name and phone number each time they use it.

How do you Keep Clients Coming Back?

You have the client, but how do you keep them coming back for more? Share your tips for developing client loyalty.

See what other massage therapists are doing to convert their new clients into long term clients. You can read each tip, rate them and submit your own comments.

Care And Respect Creates Loyal Clients  Not rated yet
Demonstrating care and respect for new clients is the key to loyalty. For example, I've found that taking a few minutes before the session to ask a new ...

Gifts to Loyal Clients  Not rated yet
After a client has been loyal to my practice for a year, I add them to my "loyal list." Everyone on this list gets 2 free gift certificates for short ...

Massage Rewards Program  Not rated yet
We have a member reward program. Each client is told about the benefits of our program on their first visit and if they wish to participate, they are given ...

Keep them coming back  Not rated yet
I learned early on, to give special attention to each client. Although the therapist should be quiet during the treatment, I remember to ask about family,...

Offer Multiple Techniques  Not rated yet
It's not easy to find clients, I'm a massage therapist and I worked at a hospital and at a clinic. Sometimes a way to keep them coming is having different ...

Massage Membership Cards  Not rated yet
To maintain loyal clients, I explain the benefits of massage in detail with a beautifully choreographed video, so that they are attracted towards it. Secondly,...

Maintaining client loyality  Not rated yet
I use various ways to maintain client loyalty. To start with, I give my clients the best service and my rates are competitive. That is the basic reason ...

Treat Clients with Respect  Not rated yet
Developing loyal massage clients is kind of tricky but can be fun at the same time. Like all business you have to know what you are doing and conduct good ...

Navigation Guide:  Home Page / Massage Marketing Tools