Getting the Word Out to the Right Clients

by Scotty
(Austin, TX USA)

I am sure everyone advertises in the local political/music rag as I have done in the past. I got some clients that way, but not the right demographic I was looking for.

I spent a little bit of hard earned cash, and created a really nice tri-fold, laser printed, color, glossy advertisement that I took to some of the high end day spas that didn't have massage therapists in house. Before you know it, I was getting phone calls from high-end clients, and they were referring me to their friends.

Instead of taking out a very small 1 inch ad in a cheesy mag, I spent some money, made a nice product, and have been reaping the benefits ever since!